One script tag. Every reader gets the right gate — ad, subscription, discount, or micro-payment — chosen by a real-time decision engine that learns from behaviour. No developer needed after install.
Decision engine · live example
73%
of readers never pay
because they're shown the wrong offer at the wrong time
6×
more revenue possible
when monetization adapts to reader behaviour in real time
1 tag
to install AdaptGate
no developer required after the initial snippet paste
Install once. The engine handles every reader, every article, every decision — for ever.
Reader visits article
Any page with the snippet
Anonymous ID set
First-party cookie, no PII
Brain evaluates
State + rules + context
Right gate shown
Personalised per reader
Outcome recorded
State machine updates
Every anonymous reader moves through 8 states based on what they do — watch ads, subscribe, dismiss offers, or resist everything. The engine always knows where they are and what to show next.
No rules set? The platform defaults kick in automatically — a smart cascade that always finds a monetization path, even for resistant readers.
Free allowance (metered paywall)
New readers get N free articles/month
Show ad
Unknown / ad-receptive users see a video ad
Show subscription
Ad-averse users offered a plan
Show discount
Undecided users get a time-limited deal
Micro-payment
Pay per article — lowest commitment option
AdaptGate picks the right strategy per reader, per article — automatically. You can override everything with custom rules.
Video Ad
Full-screen video ad with skip timer. Reader watches → gets session access.
Shown when: Ad-receptive, unknown users
Subscription
Monthly or annual plan. Recurring revenue. Unlocks all content.
Shown when: Ad-averse users, premium content
Discount Offer
Time-limited deal (e.g. 40% off). Urgency drives conversions.
Shown when: Users who dismissed subscription
Micro-Payment
Pay per article or buy a bundle. Lowest commitment — highest reach.
Shown when: Users who avoided subscriptions
Premium Gate
Watch an ad (session) or pay permanently — reader's choice.
Shown when: Premium articles only
Real-time decision engine
Stateless, sub-50ms decisions per article load. Evaluates user state, publisher rules, article context, referrer, ad-blocker status — in one pass.
Visual rules builder
Create custom rules with conditions (user state, article tags, read count, referrer) and override the default cascade for any segment.
Smart ad targeting
Ads are matched to articles by tag overlap. A cricket article gets a sports ad, not a random one. Frequency capped per user.
Anonymous by design
No email, no name, no login required from readers. Identity is a first-party UUID in a cookie — GDPR-friendly out of the box.
Publisher analytics
Full funnel visibility: views → gates → conversions. Per-strategy rates, audience state distribution, top articles by engagement.
Fully configurable
Subscription price, micro-payment price, free article limit, discount %, decay days — all configurable per publisher in the dashboard.
Decision simulator
Enter any hypothetical user + article context and see exactly which rule would fire and what the reader would be shown.
State time-decay
Resistant users automatically get a fresh start after a configurable number of days. No reader is blocked forever.
No backend changes. No webhook setup. No article import. The SDK auto-discovers everything from the page it loads on.
Step 1 — Paste once into your site template
<!-- Add to every page, once -->
<script
src="https://cdn.adaptgate.builtbysharan.com/v1/adaptgate.js"
data-publisher-id="your_key_here"
async>
</script>Works in WordPress, Ghost, Webflow, custom HTML, any CMS. One tag covers all pages.
Step 2 — Optionally tag individual articles
<!-- Optional: per-article metadata -->
<meta name="ag:status" content="GATED">
<meta name="ag:tags" content="sports,cricket">
<meta name="ag:category" content="sports">Without these, AdaptGate auto-detects tags from existing keyword meta tags and derives article IDs from the URL. Completely optional.
Instant
Articles appear in dashboard on first visit. No import.
Anonymous
Zero PII. Cookie-based UUID. Compliant by default.
Any CMS
WordPress, Ghost, Webflow, custom — it's just HTML.
Zero backend
No API calls, no webhooks, no database changes your side.
Everything in one place — no spreadsheets, no third-party analytics tools needed.
Analytics
Funnel from page view to conversion. Strategy breakdown. Audience state distribution. Top articles. All in one view.
Article control
Every article auto-appears on first reader visit. Set Free / Gated / Premium per article or in bulk.
Ad inventory
Upload ads with targeting tags. The engine matches them to articles automatically based on tag overlap.
Rules engine
Build custom rules: "If user has read >5 articles this month AND is AD_AVERSE → show discount." Test rules before activating.
Decision simulator
Enter any user+article scenario and see exactly which rule fires and what the reader would be shown.
Monetization config
Subscription price, micro-payment price, free article allowance, discount %, decay days — all configurable.
Sign up, paste one script tag, and AdaptGate starts working immediately. No approval, no onboarding call, no credit card.
Built by builtbysharan.com